Miu Miu is ready to make noses stand at attention and in the most fabulous way possible. Meet Miutine, the fashion house’s first-ever fragrance, and it’s as whimsically bold as its name suggests.
Slated for a 2025 release, Miu Miu’s scent venture is powered by a freshly minted long term license deal with L’Oréal Luxe who’ll be steering the vision from creation to global distribution.
And who better to debut the scent than Emma Corrin? The Yellowjackets star, known for their gender-fluid style and quiet, rebellious elegance, now pulses through every note of Miutine’s creative energy. It’s not just a face, it’s a mood.
This partnership sets Miu Miu on a new trajectory, one that ropes in runway attitude with boutique level intimacy. With L’Oréal’s industry powerhouse status and Miu Miu’s avant garde spirit, Miutine isn’t just a fragrance; it’s an announcement that Miu Miu’s beauty lineage has officially arrived. Think razor-sharp chic meets experimental charm, bottled.
Emma Corrin + Miu Miu + L’Oréal = fragrance with feminist fervor. The scent may drop next year but the buzz? Already fragrant with flair.
